To influence online sales and create a successful business, it’s important to understand the psychology of selling and of buying. Here are some basic tips to get you started:
#1 Pique the customer’s curiosity
First, you need to capture and then hold a potential customer’s attention. Next, you’ll want to pique their curiosity.
How do you do this?
It’s simple human nature, really. People know what they have, but they don’t know what they’re missing. And so you give them a sense they’re missing something big.
#2 Create a feeling of scarcity
This goes along with the first point.
And that is that people, by nature, don’t want to miss out on an opportunity. Especially if they think there is a limited supply of a product or that a sale is almost over.
In short, if they feel like they cannot have something, they’ll want it even more.
It’s this emotional connection that can directly influence online sales. In fact, emotions are at the heart of the psychology of why people buy.
#3 Offer easy return policies
Another way you can directly influence online sales is to make it super easy to return stuff. This is particularly effective if you emphasize a “no questions asked” policy.
The reason why this is so effective is because it creates less pressure for the customer to buy. When they know they can easily return a product if they don’t like it, they are more willing to make the purchase in the first place.
And the beauty is that they’ll likely not return it anyway.
#4 Expand your online presence
Multichannel selling is a straightforward way to influence online sales.
The obvious reason is because the more places your products appear online, the easier it will be for you to sell them. And boost your brand identity at the same time.
So in addition to your eBay store, why not add other platforms―such as Shopify, BigCommerce, or Etsy―or even create your own ecommerce site? If you do this, you should consider investing in a tool that can sync products across platforms.
As a result of implementing these and similar ideas, you will not only influence online sales in the short term, but also create a solid foundation for your long term success.
Have some thoughts on this blog post? Please feel free to leave a comment below!
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