As of June 2018, there were over 1.6 billion websites on the internet. So I think it’s safe to assume that, by extension, at least a small percentage of them are ecommerce businesses. Heck, even ten percent would be 160 million!
Of course you’re not competing with all of them (phew). The numbers just underscore how important it is to create an ecommerce site that will not only keep visitors coming back, but also turn them into loyal customers.
Here are some ideas to help:
#1 Showcase Your Brand
Visitors often rely on the visuals of a website. That’s why it’s important to focus on design—which, in turn, gives you the opportunity to showcase your brand.
You can incorporate the colors, logo, and fonts that best represent your business. You can also highlight the unique aspects of your business: a quirky persona, selling handmade products, or offering custom packaging for example.
#2 Use Professional Photos
Never overlook the importance of professional quality photos . . . that is, if you want to create an ecommerce site that gets noticed.
Having beautiful photographs of your products will indeed add to the overall appeal and impact of your website.
#3 Make It User Friendly
It’s amazing how many ecommerce sites don’t adhere to this basic principle. Even so, it’s always an “idea” worth repeating.
In a nutshell, a user friendly website is one that is fast loading, easy to navigate (across all its pages), and has a quick, reliable, and easy checkout process.
#4 Write an Informative Blog
You could write about new trends in the market, industry happenings, or even your own related specialties and personal stories. It doesn’t matter, as long as it is helpful in some way to your target market while using focus keywords they might type when searching.
Moreover, if you make your blog interactive—and respond to messages as soon as possible—you can stand out from the crowd. And perhaps even build relationships with potential customers at the same time.
One last note. You might create an ecommerce site that really stands out, at least initially. But if you don’t update it on a regular basis (by checking things like design elements, product accuracy, and blog updates), you’ll likely not get many return visitors.
What are your thoughts on this topic? Please feel free to leave a comment below!
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