The question is not if you should start an ecommerce blog, but when. In fact, the sooner, the better. And that’s because you can use a blog as a way to develop relationships with potential and existing customers. Here’s how:
Attract new customers to your store
Well-written ecommerce blogs offer readers valuable information that can help them with something in their lives: perhaps a bit of insight or heretofore knowledge.
Simply put, an informative blog is a powerful way to plant seeds for the future growth of your business. Why? Because when your readers need your product or service, who do you think they’ll turn to?
Establish your business credibility
Do you want to be seen as an expert in your field? If so, then the first step is to start an ecommerce blog that will be read by your target audience.
“No matter how small your business is,” explains Kelly Thomas Mango from Open Vine Internet Solutions, “you can build trust and clout within your industry by providing valuable, expert information in your blog posts.”
Get immediate feedback via comments
Like it or not—if you allow them—people will comment on your blog posts. And their “feedback” may not always be what you want to hear.
Nevertheless, you can gain valuable insights by objectively analyzing their responses. Then you can make changes and adjustments to your ecommerce business accordingly.
Answer common customer questions
One of the main reasons many online stores start an ecommerce blog is to answer their customers’ specific questions . . . especially the ones that get asked repeatedly.
Of course this saves you time. What’s more, though, is that this approach is a really effective way to develop relevant content that connects with your readers.
Become a solution resource for readers
Another awesome reason to start an ecommerce blog is to share your specific knowledge. Simply put, your blog is a way to offer readers helpful advice that can solve their everyday problems.
“Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates,” adds Mango.
What are your thoughts on this topic? Please feel free to leave a comment below!
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