There is rarely an easy road to success, in any endeavor, without first having to overcome some obstacles on the way. And, likewise, an ecommerce seller can learn to see mistakes as valuable learning lessons that they can use to improve their sales.
Not Focusing on Reviews
Whether you’re an Amazon selling expert or a brand new ecommerce seller, reviews are extremely important to your online business. That’s because, in a nutshell, positive reviews help increase buyer conversion rates.
However, that doesn’t mean all of your reviews should be sparkly and glowing.
“It’s also better to have a few not-so-great reviews mixed in as long as your overall rating is strong,” points out Tracey Wallace, Editor-in-Chief at BigCommerce, explaining that this selling tip makes your listings look real.
No Content Marketing Strategy
Racking your brain for content ideas?
Then you’d be interested to know that quality content marketing topics are based more on who your ideal customer is rather than the products themselves. In other words, by knowing how, why, and where your products “fit” into your customers’ life, you can then expand your content into those targeted areas.
Picking the Wrong Niche
“The niche someone chooses will either ensure success or make it near impossible to make money even if everything else is set up perfectly,” notes Anik Singal from Lurn.
So, how does an ecommerce seller know if they’ve picked the right niche? By asking themselves a few pertinent questions, such as:
- Who does my product solve a problem for?
- Is this niche a fad or does it have lasting power?
- Are people in this niche willing to spend money?
There are, of course, additional questions you can ask to help you target the right niche. But you have to be willing to do the legwork it takes to find the right answers.
Singal agrees, “Don’t assume something is a good niche. Do some market research first.”
In short, mistakes can present otherwise unnoticed opportunities that—if acted upon—can lead to long term success. And this puts you fully in the driver’s seat!
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