Entries by Valerie Edmonston

The One Surefire Way to Increase Business on a Budget

It’s common knowledge in any customer relationship. Or at least it should be. And what’s more is that, despite their seemingly unlimited marketing budgets, even big box retailers like Amazon and Walmart understand the importance of this relatively low-cost approach. Simply put, it’s the intangible benefits that result from authentically nurturing customer relations over time. […]

Create an Online Selling Strategy That Gets Results

It’s pretty straightforward—that is, if you understand the characteristics of your target customer and what makes them tick—because then you can strategize accordingly. And you’ll save time, because you won’t have to reinvent the wheel for each marketing campaign. Indeed, having an effective online selling strategy helps you increase profits. But, what’s even more important, […]