Entries by Valerie Edmonston

3 Types of Pricing Strategies You Should Know About

The good news is you have a great amount of flexibility in how you set your prices, but unfortunately, that’s also the bad news. Indeed, there are certain pricing strategies you should try to avoid, like under pricing and overpricing. While the former is perceived by customers as having less value, the latter forces them […]

4 Super Simple Tips to Create Loyal Customers

It’s much easier (and more cost effective) to retain a current buyer than it is to acquire a new one. That being said, you won’t be able to create loyal customers unless your business is committed to providing exceptional service and value from the start. Tip 1: Remember the 20/80 rule This generally-accepted rule states […]

3 Ways to Improve Your Online Marketing Plan

Knowledge is power. With this adage in mind, it follows that an online marketing plan can often be improved on by looking at the bigger picture. Here are some great places to start: Review your store’s mission statement Ask or remind yourself why you’re in business. There’s a reason you opened your store in the […]

The 9 Most Frequent Ecommerce Selling Mistakes to Avoid

Of course many ecommerce selling mistakes happen even with the best of intentions. But trial and error can be important because of the insight it provides. If you feel your online selling could benefit from others’ experiences, consider these ten errors: #1 Using all capital letters in your descriptions WRITING WITH ALL CAPS IS LIKE […]

How to Identify Common Website Usability Issues

You may be setting yourself up for problems if your website isn’t structured around a well-thought-out hierarchy or site-mapping strategy. That’s because many ecommerce website usability issues stem from inadequate planning. To determine how easy it is for visitors to achieve their goals within your website, ask yourself three fundamental questions: How long does it […]

Is It Really Worth It to Blog About Your Business?

In a word, yes! That’s because writing a blog about your business can be an effective marketing strategy. And one that’s in stark contrast to most outbound advertising. The truth is that prospective buyers can be turned off by in-your-face selling. Publishing a blog, on the other hand, is a way of sharing helpful information […]

3 Reasons Your Competitors are Selling More Than You

If a seller’s competitors are selling more than they are, there could be various explanations. At the same time, though, there are some common root causes. And they usually boil down to not knowing the target niche or understanding the competition. You can’t get out of your own way The lost business is understandably maddening. […]