Entries by Valerie Edmonston

3 Ways to Be More Successful With Multichannel Stores

Struggling to take your online store to the next level? Taking the leap to multichannel stores can sometimes be difficult and even detrimental to your business success. That is, if you’re not ready for what lies ahead. There are many things to consider, yet there is no one-size-fits-all approach. Nevertheless, there are some fundamental principles […]

The Magic Formula for Reversing Negative Feedback

Bad reviews happen to all sellers, but you don’t want them to affect your business. Focus instead on reversing negative feedback by nipping any issues in the bud. In fact, if you handle their issue well enough, the (formerly) unhappy customer may then be inclined to update (or even delete) their negative review. Listening Is […]

Offering Free Shipping? See What These Experts Advise

Are you offering free shipping to your customers, but aren’t sure if it’s the right sales strategy for your business? If so, see what these two (differing) experts have to say: A free shipping option influences behavior and adds a powerful boost to your average order value The idea of “free” taps into the psychology […]

3 Secrets You Didn’t Know On the Psychology of Selling

While most sellers understand the basic principles involved in the psychology of selling, there are certain underlying concepts that may not be as well known. What’s more is their revelation can help online sellers see their business in a whole new light. How the “halo effect” influences the customer’s perception The halo effect is a […]

Which Online Selling Strategy Is Right For Your Business?

This is a critical question to ask because it can identify how your ecommerce business will achieve its goals. Having a workable online selling strategy can give your store clear direction while also providing value to your customers. A selling strategy is basically an evolving plan that can include multiple sub-strategies. And these may change […]

3 Productive Habits of Effective Multichannel e-Sellers

Having solid habits and principles can set the foundation for a strong mindset and a strong business. But for multichannel e-sellers, in particular, these become necessary strategies in helping them deal with the intricacies of managing multiple stores. Related: 3 Experts Share Their Insights on Multichannel Retailing #1 They define an end goal in order […]