Entries by Valerie Edmonston

4 Surprisingly Simple Ways to Influence Online Sales

To influence online sales and create a successful business, it’s important to understand the psychology of selling and of buying. Here are some basic tips to get you started: #1 Pique the customer’s curiosity First, you need to capture and then hold a potential customer’s attention. Next, you’ll want to pique their curiosity. How do […]

Want to Improve Your Online Store’s SEO? Try This 3 Easy to Implement Ideas To Increase Your Store’s Organic Traffic

There are of course many ways to improve your online store’s SEO, some easier than others. But if you’re short on time, or don’t understand or care about how SEO works, then you may want to try at least one of these relatively simple strategies. Create internal and external links Internal links are hyperlinks leading […]

3 Key Thoughts When Starting an Ecommerce Business

Before starting an ecommerce business you may want to reflect on some of the more subtle aspects of being in business. However, these finer points are just as important as the tangible ones, such as developing a marketing plan or designing a website. #1 See your business as an investment Researching the basics of an […]

How to Improve Your Ecommerce Checkout Process (6 Tips)

An efficient ecommerce checkout process is necessary for a successful online business. So make it easy for motivated buyers who have made it this far to finish their purchase and complete the transaction. #1 Consider offering free or discounted shipping Have you ever been really excited about a purchase only to find that, once you […]

4 Best Reasons to Consider Dropshipping Inventory

While there are both advantages and disadvantages to dropshipping inventory, this article will be focused only on the advantages. That said, there are also potential drawbacks to this strategy. Nevertheless, the advantages are still worth considering. Related Article: Pros and Cons of Ecommerce Dropshipping #1 You can function on a low operating budget Arguably the […]

3 Experts Share Their Insights on Multichannel Retailing

It’s certainly no secret that multichannel retailing is a growing phenomenon. However, with this in mind, sellers need a better understanding of this emerging market. Here are some expert insights that may help you along the way. Multichannel Marketplaces Breena Fain at Stitchlabs shares sales data her company has gathered data that highlights why it […]

How to Build a Personal Brand (Even if You Never Have) And why it’s so important for your business success

The main reason it’s important to build a personal brand is because it gives you a platform to express and communicate your skills, personality, and values. And this can also serve as an excellent foundation for your business brand. Related: The Key Benefits of Adding Brand Personality to Your Store Be Your Authentic Self If […]