Entries by Valerie Edmonston

The One Surefire Way to Increase Business on a Budget

It’s common knowledge in any customer relationship. Or at least it should be. And what’s more is that, despite their seemingly unlimited marketing budgets, even big box retailers like Amazon and Walmart understand the importance of this relatively low-cost approach. Simply put, it’s the intangible benefits that result from authentically nurturing customer relations over time. […]

Create an Online Selling Strategy That Gets Results

It’s pretty straightforward—that is, if you understand the characteristics of your target customer and what makes them tick—because then you can strategize accordingly. And you’ll save time, because you won’t have to reinvent the wheel for each marketing campaign. Indeed, having an effective online selling strategy helps you increase profits. But, what’s even more important, […]

10 Ways to Make Your Product Listings More Successful (Part 2)

Part 1 of this article touched on the basic logistics for creating successful product listings. For example, writing informative descriptions, keeping pricing easily visible, and having customer-friendly return policies. While these are certainly effective strategies, it’s also important to delve a little deeper into what motivates a customer to buy. In other words, to really […]

4 Most Frequently Asked Etsy Questions

Etsy may be a global community with billions of dollars in annual sales, but it still has an intimate feel. Indeed, one of the reasons is because many sellers freely share their own experiences and Etsy questions in order to help others succeed. Related: How to Sell on Etsy The Definitive Guide Do I need […]