If a seller ignores or half-heartedly addresses complaints and concerns, they can lose credibility fast. Not to mention get a bunch of negative reviews in the process. But when their focus is on delivering high value products and service, they know that in order to solve customer problems effectively, they need the right mindset. Listen […]
The reality is that if you’re targeting everyone, you’re targeting no one. And since you can’t be all things to all people it’s crucial to find your target market now. They are the specific well-defined group of people who are the end users of your product. So it’s your job to not only locate them, […]
A well-thought-out marketing strategy can help sellers overcome online competition and increase their chances of success. That’s no secret. But what might be is something else. Namely, that sellers need to focus their marketing efforts on two specific things: why they are in business and who their customers are. Because, when they do, they discover […]
There are really just two basic “rules” here. The first is to find reliable suppliers who can be trusted partners and the second is to source ecommerce products that customers actually want (and will buy). Work with wholesalers Wholesalers purchase large quantities of goods from various manufacturers then store the inventory in their warehouses before […]
The good news is you have a great amount of flexibility in how you set your prices, but unfortunately, that’s also the bad news. Indeed, there are certain pricing strategies you should try to avoid, like under pricing and overpricing. While the former is perceived by customers as having less value, the latter forces them […]
It’s much easier (and more cost effective) to retain a current buyer than it is to acquire a new one. That being said, you won’t be able to create loyal customers unless your business is committed to providing exceptional service and value from the start. Tip 1: Remember the 20/80 rule This generally-accepted rule states […]
Potential buyers can easily be distracted which is why it’s important you make a quick connection with them. When you do, you’ll be able to increase your sales because your brand will “speak” directly to their emotions, whether they realize it or not. But you can’t appeal to their emotions until you first understand your […]
Knowledge is power. With this adage in mind, it follows that an online marketing plan can often be improved on by looking at the bigger picture. Here are some great places to start: Review your store’s mission statement Ask or remind yourself why you’re in business. There’s a reason you opened your store in the […]
Of course many ecommerce selling mistakes happen even with the best of intentions. But trial and error can be important because of the insight it provides. If you feel your online selling could benefit from others’ experiences, consider these ten errors: #1 Using all capital letters in your descriptions WRITING WITH ALL CAPS IS LIKE […]
You may be setting yourself up for problems if your website isn’t structured around a well-thought-out hierarchy or site-mapping strategy. That’s because many ecommerce website usability issues stem from inadequate planning. To determine how easy it is for visitors to achieve their goals within your website, ask yourself three fundamental questions: How long does it […]