In a word, yes! That’s because writing a blog about your business can be an effective marketing strategy. And one that’s in stark contrast to most outbound advertising. The truth is that prospective buyers can be turned off by in-your-face selling. Publishing a blog, on the other hand, is a way of sharing helpful information […]
If a seller’s competitors are selling more than they are, there could be various explanations. At the same time, though, there are some common root causes. And they usually boil down to not knowing the target niche or understanding the competition. You can’t get out of your own way The lost business is understandably maddening. […]
We hear the phrase multi-channel selling so often that we can be forgiven for thinking it has just one meaning. Of course it does, kind of, but only in a very general sense. Namely, it refers to selling products on more than one sales channel. But there are lots of ways to do this. In […]
Want a little motivation to take your business to the next level? If you’re currently selling online (or even just thinking about it), you never know where the inspiration will come from to take the next step. Related: Want to Sell Online? 3 Things Competitors Can Teach You Maybe it’ll be learning from other people’s […]
Maybe you already have an effective online customer strategy but feel it needs some updating or rethinking. Or perhaps you’re still in the setting-up stages of your business. Whatever the case, here are four ways to ensure you’re delivering quality customer service that customers are sure to notice: 1. See from their point of view […]
Have you ever wanted to open an online store but then, in the middle of your initial enthusiasm, suddenly felt uncertainty? Perhaps the whole thing seemed a little daunting, or maybe you felt it wasn’t worth your available time or energy. Whatever the case, you gave up on the idea. To help motivate you to […]
All successful online sellers have one thing in common. They’ve figured out what makes their business stand out from the crowd and planned their eStore’s target marketing strategy around it. And you can do this, too! Understand your customers Have you created a target customer profile? If not, now’s a great time. That’s because your […]
Since processes can vary depending on the business, what’s right for one store may not be for another. However when it comes to planning a competitive product shipping strategy, there’s one thing all business owners want. And that is a strategy that cuts into their margins as little as possible yet remains attractive to customers. […]
How you respond to negative reviews from customers not only affects your store’s image, but also its bottom line. If you ignore the complaint, or are negative back, you’ll lose their business forever. And this, in turn, will make other customers wary of doing business with you. That’s why it’s important to remain polite and […]
Your online checkout process has the power to seal the deal, or to lose it. As such, it has a direct impact on your conversion rates, and this makes it one of the most important aspects of your website. The Bigger Picture Take some time to learn the best way to set up (or update) […]