arrows missing target shows how not to establish a target market

What’s The Best Way to Establish a Target Market?

graphic showing steps on how to establish a target marketThe surefire way to establish a target market is to do the research and find out as much as you can about the people you want to sell to.

Create a targeted profile

This is where key demographics come in; for example, age, location, income, education and occupation. These are just a few of the core markers you can look at.

Related Article: Who Exactly is An eBay Seller’s Target Customer?

“Try not to think of keeping a targeted profile as excluding anyone,” advises online marketing strategist Tommy Walker, “but rather keeping your messaging focused on the people who will make the most impact.”

So you could perhaps select a couple of markers to initially establish a target market and then a few secondary markers to really hone in on your particular customer.

Answer essential questions

Essentially, you’ll want to understand the problem your product solves and then figure out who would be willing to pay for it. Although this sounds difficult, it really isn’t.

First, ask yourself some questions about the product itself. For one thing, what are you selling? And, for another, what makes it unique from the competition?

These questions, and your answers to them, may lead you to additional insights about your product, including its benefits.

Next you’ll want to further research your targeted profile in order to understand their personalities, attitudes, values, interests, lifestyles, and the like.

This will help you answer more questions such as, what do they buy? And, what motivates them to buy?

Related Article: How to Do Product Market Research More Efficiently

group of people highlighting how to establish a target margetEmploy empathy and familiarity

You can get to know your target customers’ core attributes by being empathetic and understanding what’s important to them.

Simply put, when you tap into their Inner psychology it helps you become familiar with what makes them tick. Not only that, but it can teach you how to sell in a way that deeply resonates and has them wanting to come back again and again.

“The best way to resonate with a market,” adds Walker, “is to become a reflection of its ideal self.” And this, ultimately, is the essential ingredient needed to establish a target market that can sustain your business for years to come.

Related Article: Why Brand Authenticity Should Be Your Main Focus

 

Have some thoughts on this blog post? Please feel free to leave a comment below!

Additional Resources:

https://www.bigcommerce.com/blog/target-market-analysis/

https://www.entrepreneur.com/article/226360

https://www.dummies.com/business/marketing/how-to-identify-your-target-market/

Valerie Edmonston

Valerie is a content blogger and published book author who also dabbles in web design. She can be reached via email at valedmonston@gmail.com
Valerie Edmonston
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