Is your eBay product line different from the competition? How so? Where do you fit into the market? Do you know? Remember, your market includes eBay buyers who might also be shopping on Etsy, Shopify, or Bigcommerce.
But it’s understandable if you haven’t given this much thought. Because, after all, it’s not an easy endeavor. Creating a good positioning strategy requires time and research. However, if you do it right, it will pay off.
Product or Service Identity
Entrepreneur.com offers a clear definition: “Positioning is how you differentiate your product or service from that of your competitors and then determine which market niche to fill.”
Therefore, positioning is about what separates you from your competitors. And what is especially important is how your eBay product line or service makes your customer FEEL.
Does your eBay product line offer a unique feature or characteristic? If so, what are its benefits? And how are they different from your competitors? Will they help you stand out in the market?
You may find it difficult to pinpoint a specific product feature. Consequently, rather then focusing on your product line you might consider the benefits of the service you offer.
Maybe you import your products from Shopify to eBay for easier management. If so, you could turn this internal business feature into a customer benefit. Why? Because having a good inventory management system can be beneficial to your customers in many ways. So be creative.
Your positioning statement forms the basis of your marketing strategy. Therefore, you should be able to state your product or service differentiation in a sentence or two.
A well thought out strategy will define:
- Who your target market is
- How you’ll reach them
- What they’re really buying from you
- Who your competitors are
You’ll want to look at your positioning statement daily. It will inspire you. And it will become a most useful tool for your future marketing decisions.
Please leave your thoughts below. I welcome your feedback.