Multi-channel marketing has multi-level benefits. From a business standpoint, it is a strategy employed to market in several places at one time. And from a customers’ perspective, it’s about choice and convenience.
Maybe you already use a multi-channel marketing strategy for your online business. Esa Product Manager allows eBay sellers to import products from eBay to Etsy, Shopify and Bigcommerce.
Hence, successful marketing campaigns cross multiple channels. These channels include computer, mobile, text, television and direct mail. Consequently, explains content manager Jacob Firuta, “you get to reach more customers on channels where they are the most likely to make a purchase.”
With that in mind, here are three ways multi-channel marketing can help you grow your business:
Choice of Medium
If you’ve done your homework you know how to reach your target demographics. In addition, your customers will appreciate a brand that anticipates their needs and caters to them across different platforms.
As a result, your customers develop a sense of value and trust in your business.
Multi-channel marketing promotes a higher profile for your brand. Likewise, a consistent message across channels creates a familiarity in your customer’s mind that appeals to their emotions.
“When done right, notes Optimove.com blogger Moshi Demri, “multi-channel interactions amplify the brand – just the way that orchestrating different instruments together yields a much richer musical experience than any single instrument played alone.”
A multi-channel marketing strategy also increases your opportunities to get customer feedback. And this can lead to more sales.
By delivering on your promises and offering exceptional service, you’ll have customers coming back for more. In fact, they may be so impressed that they tell their friends and family about your incredible service. And it doesn’t get much better (or cost effective) than word-of-mouth referrals.
Finally, just remember that any multi-channel marketing strategy you choose is valid if it leads to a sale.
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