The goal of brand is to be recognized by customers. Therefore, if you want to build a brand identity that sets you apart, then, most importantly, you must know your market.
But if your business model is based on trying to be everything to everybody, well, good luck. Because this is akin to being the proverbial small fish in a (very) big pond.
And you’ll not only compete with every other “generic” seller out there, but, worse, with many big name retailers, too. As a result, you probably won’t even get noticed.
Here are some tips that can help you build a brand that really stands out.
#1 Create a sense of familiarity
A brand is based on perception. Put simply, it’s the set of impressions people have of a business. And their thoughts influence how they think and buy.
So give visitors a sense of feeling at home. Like old friends.
#2 Identify your unique value
What brand image do you want to project?
Once you know, then it’s easy to pinpoint a unique value to capitalize on. In other words, it is a promise of what your product or service will deliver to customers.
#3 Stay consistent in look and tone
You should strive for a consistent level of quality in everything related to your business: from communications to products to services.
After all, consistency builds brands, which, in turn, builds trust. So you can’t afford to overlook any of the details.
#4 Be patient and stick with your brand
Your brand is the public representation of your business. It’s what people remember about you. But you need to give it time to do its job.
Successful business owners not only understand the value of patience in doing business, but they also see, by extension, the power of the human touch in building brand.
When you build a brand identity that reflects your personality, it adds a warmth and charm to your business. Indeed, it is this authenticity that ultimately defines the quality of your customer’s experience. And paves the way to increased sales in the future.
What are your thoughts on this topic? Please feel free to leave a comment below!