How to Make Your Ecommerce Store More Profitable • esaPRODUCTMANAGER

Sometimes all you need is the willingness to take a closer look or, seemingly in contrast, to take a step backwards. Either way, what you get is a bigger picture.

And it’s one that’s from the customers’ perspective.

So if you want your ecommerce store to be more profitable, consider these relatively simple, yet effective, tips:

1. Make sure your site is optimized

You could be losing potential business if search engines can’t find your ecommerce store. And that means lost revenue.

But you can, and should, be using keywords in not only your product descriptions, but also, throughout your entire site.

Of course there’s a lot more to optimization than finding and using the right keywords. Still, their importance should not be underestimated.

2. Manage your inventory effectively

There are, to be sure, a ton of variables involved in managing inventory effectively—in fact way too many to get into here.

But suffice it to say that if you want happy customers, then you need to have their product in stock and/or available when they are ready to buy.

Otherwise, they will leave and shop elsewhere. And that’s more lost revenue for you.

3. Provide exceptional customer service

This is key. And it’s why the old adage of ‘the customer is always right’ never went away.

So no matter how great you think your ecommerce store is . . . if you aren’t kind and courteous to your customers at all times, then, simply put, you are losing money.

Also, don’t forget to make your customer service easily accessible—and timely. You can do this by providing pertinent contact information on your website, along with a promise that you’ll respond within a certain period of time. (Needless to say, you MUST follow up on that promise.)

As a result, you’ll get glowing reviews. Not only that, but you’ll also gain loyal customers who will perhaps even spread the word about your great service!

What are your thoughts on this topic? Please feel free to leave a comment below!