Identifying Your Ideal eBay Buyer Persona • esaPRODUCTMANAGER

Seems like there’s a plethora of information out there on how to build an eBay buyer persona. So much so, in fact, that it can often feel overwhelming.

From researching demographics such as gender, age, and occupation to pinpointing financial situations, education levels, and shopping habits, there’s a lot of work involved.

I mean, who has the time to go through it all?

Fortunately, however, there are a few practical steps you can take in order to identify an ideal eBay buyer persona for your store.

And the beauty is that you’re probably already doing them!

Moreover, you can use these steps any time you want to add a new target customer. That way you don’t have to limit yourself to just one type of buyer.

Recognize what attracts a customer to your brand

Maybe it’s the value your brand offers or the impression it leaves. Or perhaps it’s the personal feeling your brand gives a customer when they interact with it.

Whatever the reason, branding, at its core, relies on fundamental aspects of human psychology. That is to say, a brand is conceived based on perceived customer reactions–in much the same way that a buyer persona is imagined.

Branding professional Danielle Rhodes expands on this concept. “Humanize your brand with an identity consumers can understand and relate to by personifying your brand, establishing a tone of voice and even giving it a face.”

Understand why someone would buy your product

Of course the answer may be different for different consumers. Nevertheless, it’s still a good rule of thumb for you to focus on each eBay buyer persona separately.

In essence, you can get a really good sense for what makes your ideal customer tick by knowing how your product helps them in their life.

Determine what it takes to get them to stay loyal

To further pinpoint an eBay buyer persona, simply figure out what would keep a customer coming back to your store. And then incorporate this message into your branding and marketing strategies.

After all, your ideal buyer is looking for a brand they can trust and stick with.

The experts at ReSci, a retention marketing firm, agree and add that it’s not only important for a customer to like your brand, but to eventually love it.

“Similar to relationships,” they explain in their blog, “the key [to nurturing loyalty] is to understand your customers’ needs, keep them engaged, and build relationships with them.”

In Summary

That’s basically it. So forget about all the time consuming character analyses, related guess work, and specifying particular demographics; instead, simply focus on and utilize the research you’re already doing in planning your marketing and branding strategies.

And think of all the time you’ll save!

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