Your eBay business personality affects customers on an emotional level and therefore should be developed to reflect their needs. In fact, personality is the foundation of any successful branding strategy so you should take the time to get it right.
It’s not hard, because you just have to be yourself. At the same time, however, it’s not easy to see your real personality through a business lens. Furthermore, it requires honesty.
According to www.morebusiness.com, to find your eBay business personality you need to consider some very important questions about your business, including:
- Think of all the businesses that compete against yours. What sets your business apart from theirs?
- What can you do to stand out from the crowd to promote your brand in an already-crowded market?
- How can you communicate your business personality clearly and effectively?
- What are your marketing strategies for getting the word out?
- How can you most effectively convey the personality of a business?
- Can you provide innovation or customer service that no other business can?
- What is the mission of your business? Does your business personality reflect that mission?
- Does your business personality your passion for what you do? Your customers can’t relate to your business personality if it doesn’t clearly reflect what it is that you are trying to sell.
- Have you found a niche market to set your sights? Does the personality of your business reflect your niche market?
- Can the customers in your niche market relate to your business personality?
Think about your experiences with online stores like Bigcommerce, Shopify, eBay, and Etsy. How did they make you feel? Also what about your experiences with inventory management companies like esa Product Manager? Their customer-friendly app makes it easy and convenient to import listings from eBay to other online stores. Customer convenience is very important to them.
The bottom line is that it’s about HOW these businesses make their customers feel.
Business personalities evoke emotions and images that reflect what a business hopes will fill a customer’s needs. For better or worse, customers feel the message on a visceral level—which can make or break a company.
What response does your business personality evoke from customers?
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