Managing multiple eStores can often feel overwhelming, especially at first, because there are so many things to keep in mind. Plus, as if that’s not enough, you’ll also have to be vigilant about staying on top of daily sales and operations.
It’s a balancing act that can best be summed up in one word: coordination. To that end, here are a few pearls of wisdom from some who have been there:
Avoid Overselling Items
“It’s crucial that your inventory updates in real-time when you’re selling through multiple customer touch points, especially if you’re selling the same products on different storefronts,” says nchannel.com marketing analyst Jillian Hufford.
She explains that the best way to achieve real-time inventory is to centralize where you manage inventory. That way you can track inventory counts no matter what store an item sells from, in real time.
There are plenty of great inventory management options out there, depending on your needs. But for eBay sellers who are managing multiple eStores, this app will surely help.
Negotiate for Lower Prices
“With more stores and a higher volume, economies of scale allow you to negotiate for lower prices from vendors,” notes an author at QuickBooks.
However, as this authority points out, it only works if orders of goods, services and supplies are coordinated and combined to one purchase order to the vendor. “Each location shouldn’t act as an independent company sourcing goods.”
Don’t Waver on Service
Ecommerce business blogger Nicole Blanckenberg warns that “nothing hurts a brand or a seller more than bad customer service.”
While this is certainly true for just one store, the damage can be exponential when you’re managing multiple eStores. And your business will no doubt suffer as a result.
That’s why, as Blanckenberg explains, it’s vital that your customer support and service don’t waver when extending your business across channels.
“This can be tedious,” she says, “but very important to ensure you don’t lose brand trust or get booted off a marketplace for poor customer service.”
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