Successful eBay product listings engage, persuade and sell. The secret is to capture a buyer’s attention and evoke a positive emotion. Here’s how:
Step 1: Know WHO your customer is
Who wants to buy your product? This is vital information to know; but if you don’t, then, unfortunately, you risk failure.
Because if you think everyone is your customer, then no one is your customer.
However, when you can identify your specific ideal buyer, you will know how to write the perfect eBay product listing.
Step 2: Know WHAT you are selling
If you want to entice visitors, you need to create an impression and communicate value through your product descriptions.
In fact, you can do just that by turning your eBay product listing into a compelling one-of-a-kind sales copy.
But remember, as with any effective sales copy, to make it appealing to the buyer while also providing complete and accurate information.
Step 3: Know WHY they should buy from you
Features are nice, but benefits are what persuade customers to buy. As the cliché goes, customers really do want to know what’s in it for them.
Sooo . . . How does your product help or improve your customer’s life?
Do you know the answer? (Hint: it has nothing to do with your product’s fixed features.)
If you’re still unsure, then you should take the time to learn the difference between features and benefits.
In a nutshell, features are the clear-cut “things” that your product does or that it possesses. Benefits, on the other hand, are based on an individual’s subjective “feelings” they experience either directly or indirectly from your product. In other words, how it triggers their emotions.
Hence, in the end, when you speak directly to your ideal buyer, your eBay product listings become more vivid, personal and persuasive.
And this, of course, leads to more conversions.