There are many different kinds of multichannel product tracking apps, software, and systems available today for online sellers. And their purposes can vary. So how do you know which is best for your multichannel ecommerce business?
Short answer . . . you have to take the time and do the research.
Generally speaking, however, it depends on the main function you want it to help you with. That’s why it’s important to identify your store’s primary need upfront.
That said, keep in mind that most multichannel inventory apps provide similar functions. Still, identifying your main objective is an important starting point for your research.
To improve customer fulfillment
If you’re selling the same products on multiple sites such as eBay, Shopify, and Etsy, manual inventory management can quickly become a nightmare.
By automating with a multichannel product tracking tool, you get inventory visibility across stores, which improves fulfillment because you’re able to ship products on time.
To track inventory turnover rates
This objective is basically impossible without an inventory management system. That’s because the key to understanding your turnover rates is understanding product demand. In fact, this is the essence of being able to manage inventory effectively.
But if you don’t have a clear picture of what’s selling, or what’s not, you may end up with excess inventory, keeping your investment in it in limbo.
To sync data across channels
There are numerous complexities and challenges to selling on multichannels, not the least of which is the drudgery of manually adjusting stock data in multiple stores for every sale, cancellation, or return.
But these difficulties can be overcome by syncing product content and pricing across channels with multichannel product tracking apps such as Esa Product Manager.
Even more, this cloud-based service gives businesses 24/7 mobile access to their inventory data.
So why risk angering customers with out-of-stock messages, losing money due to overstock, increasing delays and cancellations, and inefficient order fulfillment? Instead, take charge of multichannel product tracking and put yourself in full control of the data.
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