You probably know that multi channel selling is a great way to bring in extra traffic, customers, and orders. And maybe you’re anxious to get started. But before you do, or even if you’re currently selling on multi channels, it’s important to consider some underlying practicalities.
1. Should I follow other sellers’ leads and go multi channel?
The reason multi channel selling has become so popular is because it gives sellers the potential to reach a wider audience, improve product visibility, and increase revenue.
Thus it’s a great way of not keeping all your eggs in one basket. Nevertheless, you’ll still want to take the time for research and planning, as it pertains to your particular store.
2. Am I ready to meet my audience on different platforms?
Keep in mind that a lot of trial and error goes into optimizing a multi channel store’s sourcing, marketing, sales, and fulfillment operations. And so it may not be wise to jump into too many different platforms too quickly.
That being said, you could start out slowly by expanding from eBay to another marketplace like Etsy, or to an ecommerce platform such as Shopify or BigCommerce.
3. Have I spent enough time developing my store’s brand?
If not, you’ll miss out on one of the most important benefits that multi channel selling has to offer: brand presence. Simply put, a consistent message across channels increases awareness and gives customers a sense of familiarity, making your brand feel trustworthy, credible, and reliable.
4. How can I avoid ordering too much or too little inventory?
With inventory management apps like Esa, you can stay on top of your store’s listings, orders, and stock levels, in real time. What’s more is that the app automatically adjusts inventory across platforms, providing you with data and control you need from a single dashboard.
5. Why do I need a customer-centric multi channel strategy?
At its core, multi channel selling is effective because it offers a consistent shopping experience for customers. As a result, sellers have an opportunity to appeal to an even bigger audience.
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