Do you have an ecommerce SEO plan for your online store? If not, you should. Or maybe you’ve already tried some optimization strategies, but you’re not seeing any tangible results. If so, read on for some possible causes.
Not keeping your site’s structure simple
Nothing affects the user’s experience more than a poorly planned site. And it’s almost a guarantee they won’t stay for long.
Your site should have a great layout with fast speed and relevant content. Also keep in mind that its pages should be as few clicks as possible from the home page. In other words, make it easy to navigate.
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Not understanding the benefits of SEO
There are many benefits that come with a well planned ecommerce SEO strategy. Done right, it will generate more organic, consistent and high quality traffic to your online store.
The goal is to get your product pages to appear among the top ten organic search results—thus generating potential customers without the associated marketing costs.
Not focusing on commercial keywords
Commercial keywords are words and phrases that describe your specific products. And they’re what prospective customers type in when searching for what they want to buy.
But don’t forget about the goldmine of potential keywords at the bottom of the search engine results page. These can provide opportunities for additional pages of keyword rich content that can help you stand out from the competition.
Related Article: The Art of Brainstorming Keywords to Drive Online Sales
Not paying attention to site ranking
Your site’s ranking goes hand in hand with using the right keywords.
And while each page can rank for different keywords, you should always keep the user experience in mind. In other words, write for humans. This means never over stuffing keywords into your content.
There are apps available, such as SEO Metriks, which can check your site rankings, analyze backlinks, and perform competitor research.
Not using on-page SEO practices
Ecommerce SEO best practices include using one HI title tag per page and writing dynamic meta descriptions that clearly describe each page’s content.
These are important because internet searchers do read title tags and meta descriptions to determine if the page has the information they’re looking for.
On a similar note, you should also create unique product descriptions using your own words, and not the manufacturers, as well as writing descriptive alt tags with keywords for all of your images.
I’ve only touched the surface here. Ultimately, understanding and implementing ecommerce SEO is a long term investment. But by building a simple strategy and making sure your storefront is consistently following SEO best practices, you can ensure your success over time.
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