Your online sales are directly affected by the quality of customer service you offer. It’s as simple as that. In fact, being an eBay store manager is similar to managing a brick and mortar store: It’s all about the customer.
So if you want to boost your online sales, you need to focus on exceptional customer service. Here are a few considerations to help you do just that:
Do you interact in a friendly way with customers?
Creating a personality your customers can identify with is a must for successful online sales. This is essential, because there will likely be no face-to-face communication.
In my last post, I talked about the importance of having an About Me page. Do you also have a website your customers can link to? These are both great ways to let your personality sparkle.
How do you make your customers feel special?
Customers develop loyalty to companies for one reason. They are made to feel special because their business is valued.
In today’s world, that level of customer appreciation stands out. And it shows how successful online sales are the result of more than just impersonal end item transactions.
So why not enhance your “brand” by offering cool customer-friendly options like free shipping and easy returns? Your customers will be impressed. And loyal.
What else do you do to provide exceptional service?
There are many ways to create an exceptional service experience for your customers. Besides the basics of reliability and dependability, maybe you can think along the lines of bonus perks.
For example, Bigcommerce offers a free trial and Shopify has tutorial videos on you tube.
Your business is probably quite different from these large marketplaces. However, that shouldn’t stop you from developing your own unique approach to enhancing your customers’ experience.
The bottom line is that exceptional customer service is also smart business. And it ensures that you reap the rewards by boosting online sales.
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