Of course many ecommerce selling mistakes happen even with the best of intentions. But trial and error can be important because of the insight it provides. If you feel your online selling could benefit from others’ experiences, consider these ten errors:
#1 Using all capital letters in your descriptions
WRITING WITH ALL CAPS IS LIKE YELLING AT THE SHOPPER. And it’s not only hard on their ears . . . but on their eyes, too. Not to mention it quickly identifies you as a novice.
#2 Not being honest about an item’s condition
This is one of the most crucial ecommerce selling mistakes to avoid. Just remember that how you list an item is as important as the item itself. This means the product needs to be an accurate reflection of what the listing describes it as.
#3 Poor spelling, grammar, and punctuation
Sloppy spelling makes a seller look incompetent and lazy. So it’s important to always double check spelling and grammar on all your listings to make sure they’re right. In fact, this applies to your entire website, including landing pages, blog posts, etc.
#4 Not doing enough in-depth market research
Do you know who your customers are? What kinds of things do they search for online? Why should they buy from you and not the competition? These are just a few questions to ask yourself to see if you’ve done enough research.
#5 Losing track of your inventory quantities
Many inventory issues come from overselling. And overselling is often the result of tracking multichannel sales manually. You can avoid this and similar ecommerce selling mistakes by automating your inventory management system.
#6 Not sticking to items that are easy to ship
This is a good rule of thumb for sellers who maintain a physical inventory.
#7 Not being upfront about additional charges
Buyers don’t like unexpected fees they weren’t aware of beforehand, such as shipping and handling. If you have additional fees, make the info available well before checkout.
#8 Being an unresponsive seller (especially after the sale)
The important thing here is to always be on the lookout for questions and concerns from your customers. Then respond quickly to their queries and resolve issues fairly.
#9 Lacking patience for the long-term results
Nothing that takes hard work comes easily. But once a seller learns the ropes, sales become easier, and they become more established, experienced, and successful in the process.
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