One Thing You've Been Missing to Increase Sales • Esa ProductManager

Potential buyers can easily be distracted which is why it’s important you make a quick connection with them. When you do, you’ll be able to increase your sales because your brand will “speak” directly to their emotions, whether they realize it or not.

But you can’t appeal to their emotions until you first understand your target buyer and their needs. And this takes time, especially considering the fact that sellers can also be easily distracted with other tasks at hand.

So how can you make this connection faster to help you increase your sales now?

Limit their choices

Reducing the variety of products you carry helps buyers feel less distracted when they need to make a purchasing decision. Sellers likewise are more focused and can hone in on the key emotions of their specific target customer with better accuracy.

(It’s important to point out here that buyers expect to be offered multiple payment options at checkout. So that’s one area where you don’t want to limit their choices.)

Successful sellers know that people don’t buy products – they buy the results the products will give them. This means they’re sold on its benefits.

Thus when you answer the buyer’s “what’s in it for me” question on a specific product, you automatically connect with their emotions. And the best way to effectively achieve this is by specializing in exactly what you know they need.

And create urgency

You can further increase sales by creating urgency in your sales copy. For example, you could offer limited-time price discounts or free shipping during a certain time period.

In the long run, you will consistently increase your sales by keeping a strong relationship with the customer, even after the purchase. This creates trust in your service and adds value to your product, both key ingredients in your ultimate success as a seller.