The main strategy behind optimizing product listings is to get searchers to a site via the right keywords. And while search engine optimization tactics are hugely important for online stores, just as important is building trust and credibility once a visitor arrives.
That’s why the tips below combine SEO factors to steer initial interest as well as common sense techniques to help turn indecisive visitors into loyal buyers.
Update your product titles
Having strong, descriptive product titles is a key way of optimizing product listings that helps searchers quickly find what they’re looking for online. Moreover, since it’s a fairly seamless way to get visitors to your site, it may, in turn, lead to quicker sales.
Offer a referral program
Referrals are good for your business. But keep in mind that your customers will need a compelling reason to refer you to their friends. Of course your excellent customer service may be enough, but why not take it a step further by rewarding their loyalty?
You can do this by offering discounts or cash credits for each referral. This is a great way to not only find new customers but also open a larger market for future sales.
Use the right keywords
Keyword usage is one of the most important aspects of SEO, perhaps even the most important.
This means that the language you use in your descriptions should be relevant to and directed at your target market. So what words would they use to describe your product?
Check your site’s structure
At the same time, however, optimizing product listings for search engines is not limited to focusing on specific keywords or even on the individual product pages themselves.
In fact, your entire website plays a role in proper optimization. And the main reason is because site crawlability determines how, or if, it will rank.
So if search engine robots meet dead ends or cannot otherwise figure out what your site is about it won’t be indexed in their databases. And, as a result, it won’t show up in organic search results.
Display familiar trustmarks
Seeing familiar trustmarks on sites you visit gives you more confidence, right? Well, the same goes for your customers. And this makes them more likely to want to make a purchase.
From SSL Certificates for transaction security, to logos of recognizable brands you sell, to organizations such as PayPal and BBB, it’s well worth the effort to get the validation or accreditation needed in order to use these trustmarks on your site.
In the long run, the most important lesson gleaned from optimizing product listings based on a target customer’s behavior is to appreciate how their emotions determine if they will make a purchase . . . or even come back to your site.
Have any thoughts on this blog post? Please feel free to leave a comment below!
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