Did you know that even seasoned business blog writers rely on the basics to generate reader interest? They do, and it is to their benefit. And it can be to yours, too.
While these specific practices may not be “secrets,” per se, they are often ignored or overlooked. Therefore the real secret to success lies in recognizing their true value.
Of course this is not meant to be an all-inclusive list. Instead, its intent is more like a springboard for you to learn more.
Use a blog posting schedule
Similar to an editorial or a content calendar, a posting schedule’s purpose is to keep you focused and on top of things. And this helps you commit to a reasonable schedule.
For example, you can plan a publishing timetable, plot out important dates, assign potential titles to upcoming dates, rearrange titles as needed, and more.
No matter what your publishing timetable, though, the key is to be consistent.
Choose topics which are relevant
Successful business blog writers know how important it is to keep the target reader’s problem in mind when choosing a topic.
This means they know exactly what kind of content their readers and prospects want. As a result, their customers stay happy, engaged, and loyal.
Add subheadings to break up text
Too much uninterrupted run-on text can not only be monotonous, it’s hard to read.
Subheadings, on the other hand, break content up into easily-readable parts—with each part introducing a new idea. Thus they also provide a good outline to work with.
Keep sentences and paragraphs short
Online readers’ attention spans are limited. So whatever you can do to help guide the eye down the page will help make your blog post easier to read.
Here are a few things to keep in mind:
- shorter sentences are easier to understand
- short paragraphs are more approachable
- bullets can help important info stand out
Create catchy, one-of-kind titles
But none of the above matters if readers don’t click on your article to begin with. That said, an effective title should accurately reflect the content of the article and not in any way be clickbait, which, by its nature, is misleading at best.
In sum, the most successful business blog writers know that working from a solid foundation is essential for creating quality content.
And that’s good for business!
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