3 types of customer shopping habits

3 Types of Online Shopping Habits to Be Familiar With

Ecommerce has changed the way we do business, affecting online shopping habits and overall buying behavior. Consequently, online sellers need to be able to adapt to ever-changing customer expectations to stay competitive.

3 types of customer shopping habits

Ecommerce has changed the way we do business, affecting online shopping habits and overall buying behavior. Consequently, online sellers need to be able to adapt to ever-changing customer expectations to stay competitive.

A good way to start is by better understanding customer motivations. To that end, here are a few buying habits you may want to plan for:

Convenience Driven

Buyers focused on convenience know what they want, search for it, and get it. Their online shopping habits are driven by the desire for a quick and easy purchase.

As a result, they’re on a time-sensitive mission and can easily get lost to the competition.

So make it simple for them to do business with you. Accommodate their hurry by offering a guest checkout option. You could also shorten the checkout process.

Related: How to Attract the Perfect Customer in 3 Clear-Cut Steps

Discount Seeking

Discount seekers are bargain hunting for the best possible deal, which means they’ve already spent time browsing and comparing prices. Yet, they’re not necessarily searching for the lowest price. Rather, they’re more focused on value.

Their online shopping habits are based on looking closer at product features and benefits. They’re also trying to decide if or why they should buy from a particular seller.  That is, what’s in it for them?

You can use this as an opportunity to show what makes your product and service stand out from the competition by highlighting how it delivers the value they want.

Emotionally Based

People shop online for many reasons. The main ones include it makes them happy and feel good about themselves. It also helps them relax, escape, and unwind.

Related: What Sellers Often Get Wrong About Online Buying Behavior

Therefore, you’ll want to create a customer experience that promotes positive emotions. Not only in response to these particular online shopping habits, but as the basis of your overall business model.

 

Resources:

https://blog.smile.io/5-types-online-shoppers

https://www.business2community.com/ecommerce/the-5-types-of-online-shoppers-you-need-to-understand-02062145

https://www.retailtouchpoints.com/topics/shopper-experience/most-consumers-are-emotional-shoppers

Valerie Edmonston

Content blog writer and published book author. Valerie can be contacted via email at valedmonston@gmail.com.
Valerie Edmonston
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