Your Shopify or eBay brand is what your customers think. In other words, it’s the subtle feeling they get based on how your business presents itself.
And that feeling can be good or bad.
Fortunately, you can make a difference in how your customers perceive your Shopify or eBay brand. And, to help you, here are three ways to effectively set your brand apart:
Secret 1: Provide an Exceptional Experience
In an earlier blog post, I identified brand from the perspective of a customer experience and demonstrated how that experience negatively affected the business’s overall image.
So why not create a positive experience instead? You can do this by:
- Writing detailed and accurate product descriptions which earn trust
- Creating a unique but clear look and feel to all of your store’s images
- Offering quality, responsive, friendly and reliable customer service
Secret 2: Heed ALL the Product Reviews
The customer’s opinion matters. In fact, it can make or break a brand.
This advice applies not only to Shopify or eBay sales, but, likewise, to anyone who peddles products or services – online or off.
“A brand is no longer what we tell the consumer it is,” states Scott Cook, founder of Intuit. “It’s what the consumers tell each other it is.”
Secret 3: Set Up an Inventory Management System
You may think that managing inventory has nothing to do you’re your store’s brand or image. However, you would be wrong.
Given that inventory management is the cornerstone of any successful retail store, it follows that how you manage inventory is of critical importance.
“There’s nothing like having online customers finally find what they were looking for, notes a bindopos.com staff writer, “only to find you don’t actually have the product.”
If nothing else, you must be confidant that the products you display online accurately reflect your stockroom.
The real secret to unleashing the power of your Shopify or eBay brand is to recognize the power of your customer. This means not only understanding that your brand defines your business; but, more importantly, knowing that it is your customer who defines your brand.
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