Knowledge is power. With this adage in mind, it follows that an online marketing plan can often be improved on by looking at the bigger picture. Here are some great places to start:
Review your store’s mission statement
Ask or remind yourself why you’re in business. There’s a reason you opened your store in the first place, right? What problem can you help people solve?
Then write out your answers in a sentence or two. This helps you keep your business and brand focused in the long term, and it can always be updated as needed.
Set realistic and achievable goals
By doing so, they’ll have the most impact – not only on your marketing plan, but on your overall business too.
Good examples include website-related goals, as they impact both. In fact, one of the best ways to improve an online marketing plan is with regular website upkeep.
Think of the planning involved with maintaining a site’s user-friendliness and ease of navigation. Or in creating content that provides value to readers.
Simply break down your goals into doable steps. Then set a time frame that’s reachable, but far enough away that you have time to reach it.
Know who you want to target
Your online marketing plan should not attempt to market to everyone. Instead, keep the message specific and personalized by focusing on your ideal customer.
Otherwise known as a buyer persona, an ideal customer is a description of who will be buying from you. It includes their age, industry, and story of who they are and what they want to know, to what motivates them, to knowing their pain points and fears.
At its essence, a well-thought-out marketing plan can drive sales by helping you acquire new customers, communicate with existing ones, and enhance brand awareness.
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