It doesn’t matter if your online store description is for eBay, Shopify, or any other ecommerce store. That’s because a store’s true value, and by extension its definition, lies in the relationship between the seller and the buyer.
So regardless of logistics, platforms, or writing styles, the important thing to remember about your description is to base it on what you want your online store to represent.
And more specifically, the message you want your target market to receive.
Describe how your product solves their problem
Simply focus on something product related; in other words, a tangible feature turned into a problem-solving benefit. Maybe it somehow makes their lives easier or saves them time. These are just two examples.
Whatever the case, you can use it as your unique selling point, not only for the product itself, but also for your online store description. As a result, your store is seen as authoritative, trustworthy, and convincing.
Explain how your brand promotes good feelings
Good feelings come in all sizes and shapes and can be found almost anywhere. But sometimes you have to know where to look. Like with a brand, for example.
Think about it. What does your brand stand for? Can it offer customers feelings of satisfaction? Does it make them happy? How?
By creatively incorporating this “feeling” into your online store description, you project your store’s image in very positive terms that customers will surely respond to.
Demonstrate how your store addresses their needs
This is an extension of both of the above techniques. You are connecting with buyers on an emotional level in order to relieve their pain points.
Start with a little market research and some honest questions, such as: How well do you really know your target market? Can you identify their needs and desires? Do you have solutions?
Identify the value proposition for customers
Lastly, this approach is a reflection of the above three. That’s because a store’s value proposition, like its description, is based on the message they want their target market to receive.
However you choose to describe your retail business, keep in mind that the most effective online store descriptions are not only impressive, they feel personal, too.
Any thoughts on this topic? Feel free to leave a comment below!