There are plenty of how-to articles around the web that can teach you everything about eBay marketing—from understanding the basic concepts to defining a target market to social media advertising to planning an effective email strategy. And so on.
But this is not one of those articles. Rather, it is a more subtle look at marketing from the customer’s subconscious perspective, if you will.
Your store settings are at the core of your brand identity
What kind of impression do customers get when they visit your store? Be honest with yourself.
Do they see you as trustworthy?
Does your business feel approachable?
How about reliability?
Let’s face it. Customers have expectations. I know I do when I’m shopping online. And I bet you do too. So why not base your eBay marketing plan on their expectations.
And market your brand at the same time.
The main way to achieve this is through your store settings. Using these basic tools., you can set up your store in a way that helps customers understand your product as well as the business behind them.
That way you can show visitors you’re not only friendly and upbeat, but, more importantly, that you truly love what you do.
Intuitive SEO is essential to your eBay marketing strategy
As I said above, there are plenty of how-to articles online. And this is particularly true when it comes to understanding how search engine optimization works.
But there’s one critical area that bears mentioning here. And it is based on how people communicate. And it can be the lifeblood of your brand.
Intuitive SEO is not only figuring out what keywords customers might use, but, more significantly, how they are communicated in writing. Are you, the seller, engaging your readers in a natural way? Unfortunately, this is not always as easy as it sounds.
Of course the goal is to get to the top of the search and be seen. But to successfully establish and market a brand, you must first develop a genuine rapport with visitors by talking directly to them.
Simply put, your brand reflects the values associated with your business. In other words, how you appear in your customers’ minds can boost your visibility, increase sales conversions, and generate repeat business—or not.
And therefore, in the end, be the difference between success and failure.
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