Why eBay Sellers Should Be in Multiple Marketplaces
Maybe you are on the fence and don’t know if this strategy is good for your eBay business. Then consider the fact that eBay sellers who have a presence across multiple marketplaces have a business edge over those who do not.
While this may seem obvious–especially when you consider their wider customer base and increased sales potential–for many ambiguous sellers the most persistent roadblock is the work involved. And it causes them to lose sight of the big picture.
Selling across channels is (almost) effortless
Selling across various channels–such as Shopify, BigCommerce, and Etsy–can be seen as an extension (or complement) of your eBay store.
Related: One Thing Every New Multichannel Seller Needs to Do
But it doesn’t have to be rocket science. In fact, it can be quite easy.
Esa’s software provides a seamless integration of your eBay store’s products, inventory, and data across the above-mentioned platforms–from importing products to syncing prices to managing inventory and more.
And it can’t get much simpler than that!
Multiple marketplaces = more brand recognition
The goal of branding is to develop a personality that helps a business stand out.
In fact, it is this humanizing factor that attracts customers. When they see a familiar “face” in a different location, it gives them a sense of comfort. Not only that, but with consistent branding and messaging across channels, you’ll become more recognizable.
Related: How to Build a Powerful Brand Through Multichannel Selling
Multichannel selling earns you customer trust
Many eBay sellers don’t have a multiple marketplace strategy, and, consequently, cannot see the overall potential. That is, how providing the best customer experience consistently, and across channels, earns customers’ trust and long-term loyalty.
So isn’t it time to get off of the fence? If you already sell on eBay, expanding into new sales platforms is the next logical step. The result is that eBay sellers who sell in multiple marketplaces gain a good deal of confidence in the process.
They learn to see the forest despite the trees.
And thus realize they have a unique opportunity to expand their target market reach and promote their brand’s reputation at the same time.
What are your thoughts on this topic? Feel free to leave a comment below!
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