The Worst Advice You Can Hear on Managing an eStore
Mistakes happen and it’s okay. Even when managing an eStore. It’s what we learn from our mistakes that help us see things more clearly and plan accordingly going forward.
So even when it seems we’re “failing,” we’re still making progress.
But sometimes mistakes can unintentionally be construed into not-so-well-thought-out advice. Moreover, if taken, bad advice can hurt a store’s reputation and affect its sales. If you’re a seller managing an eStore, beware of this specific pearl of wisdom:
“Making mistakes is detrimental to your ecommerce business”
The implication here is that sellers should avoid making mistakes, at all costs, because they’re difficult to overcome, particularly from a competitive standpoint. Consequently, they can lead to lost business over time.
While this is kind of true, it’s not as dire as it sounds. In fact, you could think of mistakes in general as hidden opportunities that can help your business.
Still, you’ll want to take any mistakes you make seriously and do what you need to do to rectify and limit their occurrence. Otherwise, customers (and potential customers) will come to perceive your brand as less than trustworthy.
Why mistakes matter
Mistakes provide valuable lessons for managing an eStore, if a seller is paying attention. In effect, they can be a good indicator that a business is consistently evolving with their customers needs.
A person who never made a mistake never tried anything new. Albert Einstein
A hard-to-navigate site, for example, can quickly result in negative reviews and low conversion rates, because it leaves visitors feeling frustrated. If the seller is unsure what to do or thinks it is okay as is, their business will slowly sink.
But if they choose to find out why visitors are unsatisfied, they’ll come to discover that the site itself could be to blame. In particular, they’ll get a better understanding of how important good website navigation is to the quality of the customer experience. And then do what they need to do to fix it.
In sum, it is the insight that a seller gets through their mistakes that can help them continually improve their eStore – and gain new skills in the process!
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