The take-away here is that there are many things that can impact your ecommerce store, and not all are bad. In fact, if you use this information to improve your service, you can position your store in a way that solves your buyers’ biggest concerns.
Factor 1: Customization
Individualized customer experiences are what buyers want. Simply put, if you can provide your customer with a one-of-a-kind “wow” shopping experience that is both personalized and fun, you will likely have a customer for life. Seriously.
Factor 2: Showrooming
We all know that customers’ buying habits are quickly changing and evolving—so much so that new buzzwords are continually entering into the retail lexicon.
“Showrooming” is one such example.
This is when local stores basically become showrooms for online shoppers. As a result, ecommerce sellers can reap the benefits of increased sales and savvy buyers.
Factor 3: Webrooming
But offline retailers have fought back to offset the showrooming trend, most notably through omni-channel selling. In fact, this is how the term “webrooming” evolved.
These types of buyers browse online before making an in-store purchase. There are many reasons for this ranging from price bartering using the “but I can get it cheaper online” method to not wanting to wait for delivery.
Whatever the case, webrooming seems to be a growing trend.
Factor 4: Returns Policy
It’s surprising, really, how many ecommerce stores lack a well laid out refund policy; instead burying it where it’s hard to find or making it confusing to understand. If you were the potential buyer, would you trust a store that’s this vague? I wouldn’t.
Factor 5: Navigation
I don’t think there’s much needed in the way of explanation here other than to say your ecommerce site should be very user-friendly. Similar to factor #1, providing easy navigation can lead to buyer trust in your brand.
Factor 6: Shipping Restrictions
Not all shippers are the same. In fact, you should always do your research and have a back up plan. That’s because products like nail polish, perfume, and similar items are generally restricted; although there are providers who will allow you to ship usually-restricted items—provided you fill out additional paperwork and pay the extra fees.
Factor 7: Employment Trends
No surprise here; yet it’s not always in the fore of an ecommerce store owner’s mind. Still, employment trends can have a direct effect on your customers’ buying power, and, by extension, your bottom line. Best advice? Stay informed and adjust accordingly.
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